Forget the Mega-Stars: Why Your Brand’s Next Best Partner is a Micro-Influencer

In the world of influencer marketing, it’s easy to be dazzled by the Kim Kardashians and MrBeasts of the world. Their reach is undeniably massive. But for most businesses, betting your entire marketing budget on a celebrity influencer is like buying a billboard in Times Square when you’re a local boutique—it’s expensive, inefficient, and your […]